NFT’s or non-fungible tokens are digital files whose unique identity and ownership are identified on a blockchain. These are not mutually interchangeable. Until recently, virtual clothes are bought in video games. On February 27, design studio Rtfkt and 18-year-old digital artist Fewocious released a trio of doodled over Air-Force One-esque virtual sneakers for around $3,000, $5,000, or even $10,000 a pop. RTFKT Studios has said a lot of “big brands and celebs” have reached out to it for collaborations, which raises the prospect of digital versions of real-life shoes.

So what do you think is the new trend in marketing? NFTs are capable of turning virtual fashion to tangible profits.

These digital assets are commonly created and uploaded on various digital marketplaces. The digital fashion is firstly meant to adapt to sustainable lifestyle yet be able to flaunt fashion trends. Fashion brands can use digital assets of their garments to influencer as ad promotions instead of shipping the real garment. Influencers now could invest in NFTs for their social media #OOTD. Earlier this year, TopShot sold more than $150 million in video clips as NFTs, including a LeBron James dunk that fetched a record-setting $208,000. The musician Grimes has cashed in on NFTs, too, selling $6 million of her art in a single day on February 28. Even Christie’s, the famed auction house, is getting in on the action and sold an NFT artwork by Beeple for over $69 million last week. We tend to over-consume fashion which takes a toll on our environment. Manufacturing and distribution aren’t an issue anymore — they’ll just need to create the assets and establish a network to host NFTs on the blockchain. Brands can sell NFT versions of their existing silhouettes and create digital-first designs to win over collectors. Market for NFT Wearables will be massive.

Collectors have spent more than $230 million on virtual “moments” on Dapper Labs’ NBA Top Shot.
Source: Dapper Labs

Sourec: neo_marche

Imagine showing up to a virtual concert with your limited edition NFT hoodie. Wearing your NFT collection will be the ultimate digital flex. Wondering where can you get nfts for yourself? Neo Marche creates digital fashion that is accessible to mainstream shoppers and brands. If you are a crypto dork, Neo Marche could create an NFT for you. And with NFTs, no one will ever be disappointed when their package arrives and you can make your closet game stronger.

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