Why should one go digital?
Did you know that pollutants released by the global textile industry are continuously doing unimaginable harm to the environment? It pollutes land and makes them useless and barren in the long run. Surveys show that cotton consumes the highest amount of harmful pesticides and fertilizers. Majority of them fall on land while they are sprinkled on the crop. Similarly, textile manufacturing units release hazardous waste into the nearby land.
In the past decades, garments have become a disposable item in our closets: the quality of the clothes we buy has decreased, we have lost the skills and we lack the time to mend damaged garments and brands have convinced us that we need to buy into new trends every season. Fashion is the means of creating an impression and represent a personality, but that does not give us the right to exploit.
At Neo Marche, we quickly realized the importance sustainable innovations in fashion industry. This kind of innovation requires digitization to reduce wastage. In the making of garment samples, then shipping them to various showrooms around the world. Fashion campaigns require models, physical sets/locations and then transportation. Our motto is to exercise fashion marketing that not only counterbalances the carbon footprint but preserve the status quo of the brands.
One of the most effective ways is it allows brands to decrease their garment production. Consider the following benefits of sample reduction:
No sample garment means less garment production
Less need to travel to physical showroom spaces to see these samples
It means less logistics in shipping samples all over the world
And it means less storage space required to keep the sample lines/carry-overs available during wholesale sell-in seasons
Catalogue shoots can be replaced.
Consumers attract to innovative experiences by blending offline and online experiences
Time and locations constraints are taken care of during pandemic
Think of the number of positive ways one could minimize water wastage and carbon emissions. However it might not eradicate those completely but It is a great start to utilize the digital trends for such benefits. Adapting to digital mindset will only do good in the long run to keep up with millennials, gen z and generation so forth being the potential target consumers of fashion.
